How effective is the combination of your main product and ancillary texts?
Through a number of media platforms, our product will be identifiable to the audience making our main product effective. Our main product will be identifiable to the target audience as it includes main codes and conventions, noticeable in professional music videos. We have used various media platforms to promote our product, these being social networking sites, websites and the digipak presenting forms of advertising.
Using ancillary texts of the website, poster and digipack, combined with the main product of a music video has been effective, as it reflects what would be presented in the music industry. Posters and adverts are often used to make the band identifiable to the audience, making them feel involved. When creating these forms of ancillary products, it was important to uses the research gathered when researching into the genre of alternative rock to suit the chosen song used in our music video and consider the target audience.
In the digipack, a CD cover was created, the image shown was taken when filming. The image shows the band posing together holding each of their instruments, linking back to the main product, the combination of the two helps represent the band. Using the stereotypical rock genre colours of black, white and red, these have been shown to represent the band, The New Age. The colour of red is stereotypically representative of a rock genre as it promotes danger and love, often associated with the genre of music.
In regards to the website, the audience is able to identify The New Age band, as it includes images and the colours which represent the band and gives an impression of the chosen genre. Using a website is an effective way of combining the product with the audience as it is accessible a single device, such as an iPhone which is a common way of accessing information used by the target audience. The website is effective way to involve the audience along with social networking sites as it is a common way to promote news and events.
Using ancillary texts of the website, poster and digipack, combined with the main product of a music video has been effective, as it reflects what would be presented in the music industry. Posters and adverts are often used to make the band identifiable to the audience, making them feel involved. When creating these forms of ancillary products, it was important to uses the research gathered when researching into the genre of alternative rock to suit the chosen song used in our music video and consider the target audience.
In the digipack, a CD cover was created, the image shown was taken when filming. The image shows the band posing together holding each of their instruments, linking back to the main product, the combination of the two helps represent the band. Using the stereotypical rock genre colours of black, white and red, these have been shown to represent the band, The New Age. The colour of red is stereotypically representative of a rock genre as it promotes danger and love, often associated with the genre of music.
In regards to the website, the audience is able to identify The New Age band, as it includes images and the colours which represent the band and gives an impression of the chosen genre. Using a website is an effective way of combining the product with the audience as it is accessible a single device, such as an iPhone which is a common way of accessing information used by the target audience. The website is effective way to involve the audience along with social networking sites as it is a common way to promote news and events.
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