Evaluation- Forms and Conventions

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product, uses forms and conventions of real media products. In relation to professional music videos, we have followed the conventions in a similar way to produce a realistic outcome. This focused on a range of camera techniques to keep the audiences attention, examples of these angles include, close up shots, low and high shots. After analysing other music videos, it concluded, many used a narrative following a story line expressing the lyrics of the songs. It was discovered, real music videos, in the alternative rock genre focus on the band, lip syncing to the song as the shots flick between the band and the narrative. In this way, we have followed the conventions used in various music videos.

In ways our media product challenges the forms and conventions of a real music product, when producing the final video, we added a a vintage theme, which is not specifically related to a rock genre, however, when experimenting with this, it was discovered that the saturated edit works along side the song and lyrics. Using studio lighting that flashes in parts of the filming fits with the chosen edit, creating a flash back effect, introducing the love story with the female interacting with the camera when filming. This particular style of having the female, Abbie, looking at the camera  in the park, gives the effect that she is talking to the main band singer. Having Abbie talking to the camera also anchors and incorporates the audience, also known as breaking the forth wall. This goes against common conventions of a music video as the narrative rarely interacts with the audience.

Following forms and conventions, the filming of the band was set on a stage against a black background, the instruments where arranged so they were all visible in the camera shot, the actors were given specific positions to stand, giving the effect that the band was at a concert. Following the codes and conventions of real music videos, our product includes a narrative within the video reflecting the lyrics, creating a love story which can be relatable to target audiences.