In the creating of our product we have used media technologies through the research/planning and the construction. During the research stages, we used the program Youtube, to view others music videos and the main video of Use Somebody by Kings of Leon. This was helpful when looking into the conventions used within real music videos, including what they feature, the type of effects used and common narratives. When researching into what appears in a music video, it was discovered that many reflect the lyrics, and also include a storyline, often relating to love. We have portrayed this in our music video by giving the impression that the main singer is thinking/singing about the female, who is shown in parts of the video, representing flashbacks of a memory. Youtube enabled a useful way to anazlys music videos and discover what target aundeince of an alternative rock genre look for.
Youtube is one of the programs used in the evaluation stages to show the audience feedback, interviewing teachers that have watched our music video.
Other media technologies which have had an impact on the construction of our media product is Photoshop. This was used in the creation of the digipack to create a suitable product which represents The New Age band. Using various edits, the poster and CD cover have been created, keeping a consist and theme of black, white and red. This consistancy reflects a professional style making the the band noticeable, and creates familiarity for the target audience.
Online media has been used to promote our music video, these being programs such as Twitter and Facebook. The reason behind using these forms of social networking sites is due to the music videos target audience of 16-30, and how these program's are easily accessible on a single device. These program's are used in the promotion of real bands to share news about incoming events etc. Social networking is a quick inexpensive way of promotion, which is used globally, saving money which before the wide use of the internet would be
Youtube is one of the programs used in the evaluation stages to show the audience feedback, interviewing teachers that have watched our music video.
Other media technologies which have had an impact on the construction of our media product is Photoshop. This was used in the creation of the digipack to create a suitable product which represents The New Age band. Using various edits, the poster and CD cover have been created, keeping a consist and theme of black, white and red. This consistancy reflects a professional style making the the band noticeable, and creates familiarity for the target audience.
Online media has been used to promote our music video, these being programs such as Twitter and Facebook. The reason behind using these forms of social networking sites is due to the music videos target audience of 16-30, and how these program's are easily accessible on a single device. These program's are used in the promotion of real bands to share news about incoming events etc. Social networking is a quick inexpensive way of promotion, which is used globally, saving money which before the wide use of the internet would be
During the evaluation stages, Prezi has been used as a different program used to display the evaluation questions and answers. Prezi is a unique program to present work, in an interesting format. Unlike powerpoint, Prezi allows the presenter to create their own pathways, keeping the audiences attention as it can zooms and moves to the next slide. This form of media technology can be accessed on a number of devices, making it easily shared.
Sony Vegas Pro was the software which was downloaded, enabling us as a group to edit and create our music video. Using this program, we were able to add filters to the original clips, giving the video a vintage theme. This style of filter was used to mask any imperfections, which occurred when filming, along with the idea that it creates a warm atmosphere, representing a stereotypical love story, which is being portrayed during the flashbacks shown in the music video.
The challenging part when forming our music video, was joining the different camera angles and shots together, getting them to successfully fit in time with the lead singers lip-syncing and the non digetic sound of the song, Use somebody.
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