Positives and Negatives (Students Music Videos)

Quotes (finished??)

“The relationship between the song lyrics/subject matter, musical style, genre, vocal delivery and star persona/physical presence all interact with three minutes’ worth of images” (Davies 2006: 11).

I agree with this statement all these aspects interact within three minute recording, some artists follow these typical conventions that the audience will often look for, within to create a sense of familiarity an example of this is Bastiles song Pompeii that has strong references to a historical event, follwing the lyrics and artist for the three minutes. On the other hand some will go against the relationships found in a three minute clip often to give a different meaning. 

Goodwin on Davies “video behaves like a mini-film using cinematic devices, ‘fictional’ characters and the dramatisation of a story”.

To an extent I agree with this statement , the majority of music videos will have a storyline with characters to create a narrative, that works along side with the artists song/lyrics. On the other hand some videos do not include a narrative, which are also known as non linear videos, these can either relate to the lyrics or have no relation. An example of this is dance videos that will often have the artist lip syncing to the audio and not following a storyline. When researching and analysing music videos I discovered, depending on the genre, a lot of artists follow a narrative. This can be to express their emotions with the song, or give a deeper meaning which the target audience can relate to. 

Researching Music Labels

Researching Music Labels

Music labels are a brand or trademark connected with the marketing of music recordings and music videos. Music labels are often publishing companies that control productions, manufacturing, distribution, promotions and enforcing copyright for sound recordings and music videos.
The major music labels manage well know artists, these are Warner Music Group, EMI, Sony Music Entertainment and Universal music group.

Universal Music group was founded in 1934 as Decca Records USA and is one of the largest American music corporations. The institution is located globally, in Los Angeles, Hollywood, New York, London, France and more.  Universal Music group have signed a number of well known artists for a variety of different genres, these being artists such as 50 cent, Akon, Amy Winehouse, Coldpaly and Kanye West. UMG  operates as a subsidiary company and owns Universal Music Publishing Group, this being the second largest publishing company in the world.

Warner Music group is another American major global record company, headquartered in the city of New York. he cooperation is know as one of the 'big three' recording companies, signing artists such as  Gnarls Barkley, Cher, Madonna, Muse, Frank Sinatra and many more. The institution was founded in 1958 as Waner Bros. Records. with over 3,000 employees, and a revenue of  $2.7 billion. in 2010 Warner formed a partnership with MTV networks, this being another major cooperation that overtook Vevo (currently a music channel) as the top online music video sharing network. Showing the combination between record labels and other medias such as television also known as media convergence.

There are three main types of Labels produced, this being Vanity Labels where the artist will control nothing more than the usage of the name on the label, Sublabel which refers to group artists, and finally Independent recored labels (or indie), that release any non-mainstream music regardless of large corporations. Within the music industry, upcoming arts are becoming increasingly reliant on record labels to widen their target audience and consumers, to distribute their newest products among a largely spread area. When researching music/record labels it shows that with the advanced technology like the internet, hard copies of CD sales are plummeting, therefore, need to move with other media technologies to distirbute their products to suit their target audience.