Poster Analysis

When analyzing Olly Murs poster, it is clear to the audience he is seen as the stereotypical ladies man with his overall appearance and positioning.

The way the photographers have arranged the artist suggest he is a playful cheeky person, as the image is slightly tilted, giving the image a different perspective. However they have chosen to dress the celebrity in smart clothing and shows him holding his hat, which suggests to the target audience he is a gentleman.

They have also included his logo, it shows the letters O and M with a hat resting on the top, it is clear they have positioned the artist with the same look. 

The artist is positioned against a plain blue background, with text in a white san serif font, making a clear juxtaposition/contrast between the two. 

One direction are a stereotypical teenage boy band, this poster portrays this as they a dresses quite young in bright coloured clothes. They all have similar facial expressions of happy smiles which can be used to reflect their personalities.

The logo represents the bands name, the colour red is often used to symbolize love, this can be seen as the band get a lot of female attention.

They have used a serif font, this could be to emphasis that they are of the younger generation. The font for the logo is quite edgy to  

In comparison with the other posters (shown above) The Beatles poster is shown as plain with a black and white edit. The four males are shown walking down a street in smart suits, the positioning (walking along) could suggest the journey they have been through in the music career and how they are expressing this to their target audience. 

Looking at this poster, the overall appearance gives the impression they have a target audience of the older generation as there is not use of eye catching colours to anchor its audience.

The logo uses a san serif font, it is shown in black to stand out against the white background. As The Beatles are a very famous band, the logo (along with other artists logos) will be used on various other products to represent the band, expand over forms of media and to bring further income to the institutions. The black and white effects gives a mature overall appearance of the band.

Evaluation of Year 12

Evaluation Year 12

What production skills did you learn/develop?

When making my magazine front cover, contents page and double page spread I have learnt that the media product must appeal to the institutions target audience. In terms of production, skills I’ve developed on the appearance of the magazine to make it bold and eye catching. And also to standout against some of the top institutions, such as NME and Kerrang! When making my music magazine I have also found that the magazine follow the main codes and conventions, emphasizing how important it is for the target audience to be able to identify a magazine. E.g. consumers will be looking for a title/masthead, a main image, barcode (showing the cost of the product) and news/information. Finally to make my magazine, ‘Volume’ I used other popular products in comparison to identify what makes a good magazine, which improved the understanding of a successful production.

What have you learnt in terms of management?

In terms of management I have learnt that time on various tasks must be divided equally to get a successful outcome, covering rich detail and making sure you cover all aspects to achieve the best final product. I set these into sections of research and planning, production and evaluating. Overall I have learnt that it is important to spend as much time as possible on planning and research to support the production (and distribution) of my final media product which was music magazine, titled ‘Volume’ along with the actual production of the magazine.

In terms of your research and planning's what did you learn about the magazine industry?

After looking at a range of other magazines in my research and planning, I have learnt that the layout is usually easy to follow, therefore is not too complicated for the target audience to understand. Magazines with a younger target audience will often have a simple, bright and colourful front cover and continue this throughout the magazine. However music magazines aimed at the older generation are often considered to have a set and consistent layout (this applies to the language used as well) I have also learnt that magazines think carefully about the distribution of their media product and who it will appeal to in that area, I have tried to interpret this into my own magazines distribution also.

In my research and planning I learnt that the magazine industry will commonly put a famous or well known face of celebrities or artists, suggesting they do this to anchor the audience and offers the audience escapism from their own lives into others (i.e. will get hooked in celebrities life, including romances and musical developments) 

What different technologies did you use? 

In my year 12 project of music magazines, I have used a range of different technologies, such as photoshop, I have used this program to edit various images being used in my magazine, ‘Volume’. Other forms of technology I have used is prezzi and slide-rocket. I used these to expand and show different forms of media and technology. Blogger is the main site I have used to update all of my work including, research and planning, production and final piece. 

If you did it again, what would you change/improve?

When creating my music magazine, I would change/improve upon the main images that were taken. I would have changed this by positioning the models (band members) differently, as it would be in a professional photo-shoot. E.g professionals would take a large set of images and select a few in which they want to use in their magazine and use different technologies to edited them, making it suitable for the magazine and it’s target audience.  Another thing i would change is to making the featuring article more dramatic/exciting, to keep the audience interested in continuing to read. To improve my music magazine ‘Volume’ I would have included more adverts, this is so the magazine can increase in profit, making money from other institutions, these adverts would strongly relate to the story or genre to appeal to the target audience.